Cicada bridges the gap between FDA clearance and revenue, with lifecycle marketing built for the complexity of medtech and healthtech.
Cicada owns and operates the MedTech Collaborative, a network of over 8,000 clinicians, founders, and industry leaders across New England. Our clients don't just get a marketing firm. They get access to the ecosystem.
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Connecting the right product with the right stakeholders takes more than a great technology. It takes commercial infrastructure, compliant messaging, and a strategy that scales.
Strategy and positioning, thought leadership, PR, conference presence, and awareness campaigns that put you in front of the right audience before the pitch.
KOL engagement programs, multi-channel digital strategy, content development, and CRM infrastructure that converts attention into durable relationships.
Conversion pathways, performance analytics, scalable marketing infrastructure, and community programs that turn early adopters into long-term advocates.
From seed-stage pitch decks and investor outreach to post-clearance commercial campaigns. We've driven outcomes for innovators in surgical devices, cardiology, digital health, and more.
Built the equity story, LSI 2026 pitch deck, and investor outreach strategy for enlightenVue's surgiVue™ platform ahead of their seed round.
Supported Omega Optical Holdings through a 4-unit acquisition, unifying all subsidiaries on a single CRM with cross-sales visibility and a live SEM campaign.
Following a $35M Series D, Cicada supported Conformal Medical across email, social, KOL channels, and clinical trial infrastructure.
We do our best work alongside teams building commercially-viable health technologies that improve lives, and who see strategic marketing as a driver of commercialization, not just an expense.
You've built something that genuinely improves lives and has a clear path to market: FDA clearance, IDE, or strong commercial rationale.
Great internal chemistry, realistic and attainable goals, and an appetite for iteration. You embrace change and expect us to challenge you constructively.
You view marketing as a commercial driver, not a cost center. You want a partner that moves the needle, not just a vendor that executes to spec.
We work with commercially-viable health technology companies that are ready to scale. If that sounds like you, let's talk.
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