We take healthcare companies from market-ready to market-leading across three phases: engaging the right audience, building lasting relationships, and scaling what works.
Build awareness and drive engagement with the right stakeholders: clinicians, investors, distributors, and patients.
Clear, high-impact messaging that differentiates your brand and aligns identity with action-driven business goals: clinician adoption, distributor buy-in, patient enrollment, or investor conviction. We develop CTA-driven assets that guide prospects toward direct engagement.
Position executives and organizations as go-to experts to generate inbound interest. We create high-value gated content (white papers, reports) designed to capture leads, not just educate, and use strategic speaking opportunities to drive direct engagement with clear next steps.
Media placements designed to convert, not just inform. We leverage coverage to drive action: interview-to-landing-page strategies, press kits with embedded lead capture, and earned media tied to trackable exclusive content offers.
Event-driven lead funnels that turn booth traffic into meetings and speaking opportunities into inbound requests. Pre- and post-event campaigns that drive measurable outcomes: email nurture sequences, live demo scheduling, and follow-up pipelines.
Print and direct mail with clear response mechanisms: QR codes, exclusive content access. Co-branded partnerships that expand referral networks. Targeted activation campaigns across the biotech and medtech ecosystem that ensure visibility leads to action.
Equity story development, pitch deck creation, and investor outreach across family offices, strategics, and growth investors. We help life sciences founders build and activate the investor pipeline they need to close rounds and fund continued commercialization.
Convert awareness into relationships. We build the infrastructure and content that moves stakeholders from interested to committed.
Creating and managing KOL engagement programs that build clinical credibility. Building stakeholder portals for investors, clinicians, and industry leaders. Facilitating strategic partnerships for ecosystem growth and peer-to-peer advocacy.
Producing high-value thought leadership blogs and articles, clinical and technical content for commercialization support, and investor decks, case studies, and white papers. All developed with your commercial goals in mind, not just your brand voice.
Aligning digital marketing efforts with offline activations. Creating video content and testimonials that enhance stakeholder engagement. Social media campaigns tailored for industry audiences across LinkedIn, email, and sector-specific channels.
HubSpot and Salesforce implementations with automation for client pipeline management. Designing MQL and SQL frameworks. Developing marketing-to-sales handoff processes that keep revenue pipelines visible, accountable, and moving.
Coordinating co-marketing initiatives with strategic partners. Managing thought leadership collaborations and cross-promotions. Developing shared content, events, and sponsorship activations that expand your reach through established networks.
Cicada owns and operates The MedTech Collaborative, with 8,000+ subscribers across New England including clinicians, founders, and KOLs. Our clients gain direct access to a captive audience of early-adopter HCPs and industry leaders actively seeking innovation.
Build the systems that sustain commercial growth, from conversion pathways to scalable infrastructure and long-term community.
Creating lead nurturing sequences and email campaigns. Developing offline conversion materials: clinical brochures, investor packets, and technical guides. Ensuring brand consistency and a conversion-forward flow across every stakeholder touchpoint.
Implementing multi-channel analytics and KPI dashboards. Providing HubSpot and CRM reporting frameworks for full visibility into engagement and sales. Conducting A/B testing for continuous campaign performance optimization.
Establishing internal marketing processes and documentation. Training internal teams on marketing best practices and tools. Creating customizable brand asset libraries and toolkits that make your team self-sufficient as you scale beyond us.
Managing online and offline community engagement programs. Driving peer-to-peer advocacy and word-of-mouth marketing. Hosting networking events, roundtables, and private industry briefings that create durable stakeholder loyalty over time.
The values that shape how we show up for our clients and each other.
We own success for our clients. Accountability drives our actions as we commit to exceeding expectations for our clients and teammates. We say "I got it."
We prioritize swift and effective work. Our priority is driving results greater than the sum of our resources. Every decision reflects our commitment to being resourceful, nimble, and fast, without compromising quality.
Transparency and over-communication are at the heart of our team. We foster an environment where ideas are shared openly, and constructive dialogue leads to growth. We work closely with our clients to deliver the highest-value outcomes.
We are lifetime learners fueled by a curiosity for improvement and innovation. Complacency has no place here. We embrace change, seek challenges, and continuously strive to elevate our impact.
Passion and attention to detail are critical to our success. Our "all-in" mindset means we go the extra mile to achieve exceptional results and create meaningful value for our clients and team.
Our clients develop innovative health technologies that improve lives. They have high-functioning teams, realistic goals, and embrace change. We value strategic marketing as a driver of commercialization success and grow alongside the teams we serve.
We work with commercially-viable health technology companies that are ready to scale. If that sounds like you, let's talk.
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